Media and AI
How AI is reshaping content production, distribution and the relationship with audiences.
Media · AI · Strategy
I think and write about where media meets artificial intelligence. I draw on fifteen years in data, strategy and digital transformation to understand how AI is changing newsrooms, audiences and institutions.
What I care about
How AI is reshaping content production, distribution and the relationship with audiences.
Frameworks for using AI in organisations safely, transparently and responsibly.
The practical side of deciding with data, from measurement to segmentation.
From the notebook
Say hello
Write to me if you want to talk about a piece, debate a question or think something through together.